Brand Identity System
A comprehensive brand identity system that unified a hospitality group's portfolio while allowing for individual property character.
Overview
The Challenge
The client had multiple properties with inconsistent branding, creating confusion in the market and diluting their overall brand equity.
Our Solution
We developed a flexible brand identity system that established a cohesive parent brand while allowing each property to maintain its unique character and appeal to its specific audience.
Our Process
How we approached this project from concept to completion.
Brand Audit
We conducted a comprehensive audit of existing brand assets and positioning across all properties.
Strategy Development
Based on our audit, we developed a brand strategy that defined the relationship between the parent brand and individual properties.
Visual Identity Creation
Our design team created a flexible visual system including logos, typography, color palettes, and design elements.
Implementation & Guidelines
We developed comprehensive brand guidelines and assisted with implementation across all touchpoints.
Results
- •85% increase in brand recognition
- •Consistent brand experience across all properties
- •30% reduction in marketing production costs
- •Positive feedback from staff and customers on the new identity
The brand identity system Johaar created has transformed how our group is perceived in the market. We now have a cohesive brand that still allows each property to shine in its unique way.
Chief Marketing Officer
Hospitality Group
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